I was asked to speak to a few independent mortgage brokers recently on why they should use social media to help promote their new endeavours. My first thought was “why wouldn’t you?” But I live in that world – it’s my go-to approach and first thoughts on marketing. To others, steeped in traditional marketing methods, or new to marketing themselves, they have to see the benefits first before they are willing to plunge down that rabbit hole. Read more “Social Marketing for Small Business”
A client recently asked if they could install the same theme twice in WordPress to build and test different looks using the same theme. Yep, you can do that, and here’s how: Read more “Install the same theme twice – how to double dip”
Right off the bat, I like the collapsing menus in Gutenberg.
Gutenberg is a new “plugin” for WordPress that drastically rebuilds the interface for posts and pages. It’s a plugin now, but it’s more of a way for the powers that be to test the interface and see if the community is accepting. Also, to test the waters for compatibility I would guess. It’s a clever way of trying something new, that is for certain, and you have to appreciate that. Read more “Gutenberg Plugin – get used to it”
How to integrate some Google Apps and services into a WordPress site.
Google Products you Need to Integrate Today
Google has so many free and great options that can integrate and support your site that you absolutely have to have a Gmail account these days. Remember the golden age when you had to be INVITED to get a Gmail account from some in-the-know tech guru that you knew? Good times that changed the times. Ok, I’ll presume you’re logged into your Google account at this point and let’s get started. Read more “Google and WordPress – let’s talk integrations”
Suddenly, and without explanation, my adobe CC Photoshop install started giving me really small, really tiny, menus. Top bar menu, tool menus, palettes, everything menu related, is now reduced in size to almost unusability. Even the intro screen is tiny. The images are fine, and oddly enough, when clicking on a menu item the drop down list is normal sized but everything else is shrunk. And my new progressive lens (yes, I’m that old) don’t like it one bit. Read more “Tiny Photoshop Menus – how did this happen?”
How do you add a security certificate to your site?
First off, let’s answer the why behind that question.
SSL provides your browser with a way to verify that the site you’re trying to get to, is in fact, the site that you are trying to get to. You’d think that was a given when you enter in a URL but not in today’s world with so many ways for hackers to highjack your internet voyage. I’m not going to get into the technical details of how it does this as many people have explained it better than I could ever describe. Let’s just say it verifies that you site, is your site, and move onto other reasons why you should have it installed on your site. Read more “From HTTP to HTTPS using Let’s Encrypt & Really Simple SSL”
Movement is a sure sign that something is alive. WordPress is no different and occasionally you’ll need to move posts to another blog (!) OR perhaps you’re moving to WordPress from another platform. Here’s how to do this wisely. Read more “Moving Posts between WordPress Sites”
First SEO Tip: get people to review your business on Google+ to show Google you’re real and that real people are aware you exist. Don’t use fake reviews.
Second SEO Tip: Don’t use fake reviews.
Third Tip: Thank everyone who reviews your business as it is a BIG deal that they did. Also, don’t use fake reviews. We may have mentioned that before.
Having a site that loads fast is the holy grail of web site owners. It’s the stuff of legends but we have faith that fast sites are attainable. In this post we hope to point you in the right direction to speeding up your site in a variety of manners which should be included in your processes for creating your content, managing your sites, server setups, and in code development. Read more “The Speed Force: How to Optimize WordPress for Better Performance”
October 22, 2016, I presented what I know about WordPress and marketing to a bunch of really great people, who know way more about WordPress and marketing than I do.
Yeah, that’s not scary at all.
In the world of hyper SEO competition it takes a lot of effort to get a site to dominate the search rankings or to get on the front page. Google is getting ever more clever at filtering out the junk and stopping the so-called blackhat SEO experts from dominating the SERPS (search engine ranking positions). Google just wants to bring you the best results – ad or regular searches – for your terms entered and are happy when you get there!
Reviews are one way Google makes sure their search results fit what you are looking for by ensuring authenticity. Read more “Review This! Why you should REALLY care what people say about your business.”
Some plugins greatly enhance WordPress’s functionality, others allow for greater control of the dashboard, and some, like Advanced Code Editor, just make your life a lot easier when you’re working behind the scenes in the WordPress Dashboard.
Your Site Needs to Be More Secure
I’ve been the admin of a few dozen WordPress installs for over seven years now and if there’s one thing that keeps me up at night it’s the thought of one of my sites getting hacked. As a result I’ve developed a not-too-healthy state of constant paranoia. I subscribe to several security focused blogs, I follow security plugin developers on twitter, and I watch any wordpress.tv episodes on security. I immediately update any security upgrade releases and test, than upgrade any release of plugins, themes and core files. All to keep those sites secure. Like I said, not too healthy but so far it’s working and haven’t had a ton of trouble on my sites (other than of my own devising).
With this post I want to discuss a campaign (communications and advertising that involve both PR efforts and marketing elements) that have influenced me. Which is a particularly daunting task. As a marketing professional for over– let’s just say approaching decades, I like to think I’ve built up an immunity to the crafty and brilliant efforts of marketing departments. Slick multi-million dollar ad campaigns are wasted on m as I’m too clever to fall for an ad-man’s tricks. Read more “The Campaign that Worked on a Campaigner”
Error Codes in WordPress – Cannot Modify Header Information
When trying to login to your newly configured/built WordPress site are you getting this error?
Cannot modify header information – headers already sent by (output started at blah, blah, blah). Read more “Stubborn database problem in WordPress with cPanel”
My sister is, for lack of a better word, a goober. Always has been, but I get the right to say that for being the younger brother who’s always looked up to and admired here (and getting beat up by my older sisters during childhood is also a reason I get to say that). She’s incredibly smart, talented, driven, successful, brilliant, outspoken, speaks several languages, won many awards, loved by everyone, warmhearted, and wonderful. So, you know, a goober. She’s also humble, so you won’t find her on the internet much and I won’t be giving away her name here.
She’s also a mentor to me and recently I asked her why anyone would want to be a manager, or more specifically, how to answer that question if asked in an interview. Here’s what she had to say about it:
WordPress out of the box is quite grand. Grand I say, mighty grand. With a little poking and prodding around, you can start creating content and fire it out to the interwebs. You don’t have to know how to do everything before you start doing anything in WordPress (and you’ll never know everything, so don’t worry about it). Joomla (another Content Management System) and DOS for that matter, are at their base essentials “get trained before you try and do anything” while WordPress is “doing is your training” which very much agrees with my learning style. Read more “Finding help with WordPress the easy way!”
Maybe you’ve tried a social media site and found out it wasn’t for you. Maybe you’re starting over with a new email and (hopefully) new friends. Perhaps you’re just sick of it all and want to remove all traces of yourself from the world of social media. In my case it was a bunch of old accounts that I never used and wanted to be done with. Whatever the reason, it isn’t all that easy to de-socialize.
This is an intervention. It has to stop.
The internet was built by really smart people who needed a tool to do even more really smart things. And the world wide web was built to connect information to people. Yeah sure, first we connected slow streaming porn to sex-starved guys with university computer access, but we did move on from that point. We evolved, we went from using it as a replacement for faxing bad jokes, to being able to develop and share real ideas that didn’t involve nudity. Searching for that information became easier (thanks to Google and other search engines) and we evolved as users of this marvelous tool.
Recently, I made a presentation to the local WordPress meetup at Red River College on the top plugins that I use and have proven to be the most relevant to my website work. Most of the attendees of the Winnipeg WordPress Meetup are hardcore developers and we are lucky enough to have several members of the meetup who actually work for Auttomatic. So cool.
That is to say, the pressure was on. As I see myself as a power WordPress user, not a developer, I learn more at these meetups than I give back. Sad but true. I leech information from these people like a fresh water lake bloodsucker.